Logo and brand identity for MirackTech

The brief

A young company that produces corporate content for screens needs a mark that feels modern and digital, a set of rules so the team and suppliers use it the same way, and stationery that looks credible to corporate clients.

What we designed

The logo is a single continuous infinity loop with a dot above its right-hand curve, so the shape also reads as a person with open arms. A gradient runs from deep blue to magenta along the loop, and the name sits underneath in spaced capitals in magenta.

The brand identity guidelines open on a black cover with the logo centred. Inside, the About MirackTech page sets out what the brand stands for and breaks it into four main components: Delivering, Creating, Connecting and Bringing. Each keyword is picked out in magenta so the structure is clear on a quick read.

The stationery set leans dark. The folder, envelope and the back of the business card are charcoal, while the letterhead and card front are white. Every piece ends with a thin gradient rule finished with a dot, which echoes the dot in the logo. The tagline Any Screen. Any Time. appears on the folder, envelope and letterhead, with the word “screen” in magenta.

The sample letter on the letterhead doubles as a typing guide, showing margins, layout and the recommended typeface for company correspondence.